Amazon PPC analyticsandControlled automation
Amazon PPC intelligence. More control at every step.
Terra PPC helps sellers, brands, and agencies organize authorized advertising data, analyze PPC performance, use selected seller-business context, and build controlled automation workflows across account and marketplace scopes.
Designed for authorized account connections. No Amazon password sharing.
Illustration of the Terra PPC interface using synthetic data for Customer Account A, US profile, Sponsored Products, last 30 days. The console is organized as a route with four stations. Authorized data: ad sales $48,210, ad spend $9,864, ACoS 20.5%, ROAS 4.89, net profit $5,756, break-even ACoS 32.4%. Rule R-02 Profit Guard: one campaign is above break-even ACoS. Scope and guardrails: in scope, and guardrails G-01 to G-04 pass. Review queue: in Review mode, three recommendations wait for approval — a bid change from $1.20 to $1.08, a negative exact keyword, and a search-term promotion.
IllustrativeIllustrative product interface with synthetic data — not live Amazon data.
A structured workspace for Amazon advertising operations.
Six connected capabilities, each tied to an authorized account scope and a visible decision trail.
- ADS
Advertising analytics
Analyze campaign, ad group, keyword, target, search-term and performance data within authorized advertising scopes.
Campaign › Ad group › Keyword › Search term
- AUTO
Controlled automation
Build transparent, rule-based workflows with defined conditions, actions and safeguards.
IF ACoS > target AND clicks ≥ 25 → recommend
- CTX
Seller business context
Where authorized, use selected seller-account context to support business and profitability analysis.
Marketplace · Inventory · Fees
- SCOPE
Multi-account operations
Keep customer accounts, profiles and marketplaces organized within their intended operating scope.
Org › Account › Profile › Marketplace
- MCP
AI & MCP
Use agent-assisted workflows while maintaining authorization, scope, policy and human-control layers.
“Preview what Profit Guard would change.”
- LOG
Auditability
Maintain structured history for important recommendations, automation actions and operational changes.
Bid $1.20 → $1.08 · R-02 · Review
Advertising decisions need context.
A keyword with a rising ACoS means something different when inventory is low, fees changed or margins are thin. Terra PPC is designed to read authorized advertising data alongside selected seller-business context.
Availability depends on authorized integrations, approved access, marketplace support, and enabled product functionality.
Product economics may include customer-configured business inputs, such as unit costs, that do not come from Amazon.
Automation with visible logic.
Rules are intended to produce understandable decisions rather than unexplained black-box actions.
- Conditions. Metric thresholds, minimum data and lookback windows you configure.
- Actions. Bid, budget, status, negative-targeting and search-term workflows.
- Guardrails. Floors, ceilings, change caps and cooldowns that every action must pass.
- Trace. Each evaluation shows its inputs and its outcome.
IllustrativeIllustrative rule and evaluation trace with synthetic values.
Choose how much control to delegate.
Every rule runs in one of three modes. The checks before the junction never change: data, rule evaluation, scope and guardrails are applied every time.
Manual: Automation can be inspected or simulated, but it does not apply operational changes. Users make changes themselves.
Review: Rules evaluate conditions and Terra PPC creates recommendations. Nothing executes until a user approves it.
Auto: Eligible actions apply automatically inside the configured scope, permissions and guardrails, and each one is written to the audit log.
Automation mode does not bypass account authorization, scope, guardrails, permissions or audit logging.
Every mode follows the same trunk: data, rule evaluation, scope check and guardrails. Manual ends in a preview with no automatic change. Review creates a recommendation that must be approved before it is applied and recorded in the audit log. Auto applies eligible actions within guardrails and records them in the audit log.
Manual
Direct control. Users review data and make operational choices themselves.
Review
Recommendation-first. Rules evaluate eligible data and create recommendations for human approval.
Auto
Guardrailed execution. Eligible rule actions may execute automatically within configured authorization, scope, safeguards and policy constraints.
Understand what advertising traffic is doing.
Search-term intelligence separates terms that convert from terms that only spend, and turns each pattern into a reviewable next step instead of a silent change.
When a term has spend but no attributed sales, ACoS is shown as —, not 0%. A zero would read as perfect efficiency.
Search terms
Customer Account A · US profile · Sponsored Products · Last 30 days
wireless travel earbuds
ACoS 13.5%
112 clicks · $42.00 spend · 9 orders · $310.00 sales · ROAS 7.38
Review for promotion · 9 orders at 13.5% ACoS
earbuds for small ears
ACoS 21.9%
64 clicks · $38.40 spend · 5 orders · $174.95 sales · ROAS 4.56
No action · Within configured target
free headphones sample
ACoS —
38 clicks · $31.00 spend · 0 orders · $0.00 sales · ROAS 0.00
Review as negative · 38 clicks, no attributed sales
bluetooth earbuds case
ACoS 129.7%
27 clicks · $19.44 spend · 1 order · $14.99 sales · ROAS 0.77
Review bid · ACoS far above break-even
sport earbuds with ear hooks
ACoS —
9 clicks · $6.30 spend · 0 orders · $0.00 sales · ROAS 0.00
Collect more data · Below 10-click minimum
| Search term | Clicks | Spend | Orders | Sales | ACoS | ROAS | Action |
|---|---|---|---|---|---|---|---|
| wireless travel earbuds | 112 | $42.00 | 9 | $310.00 | 13.5% | 7.38 | Review for promotion9 orders at 13.5% ACoS |
| earbuds for small ears | 64 | $38.40 | 5 | $174.95 | 21.9% | 4.56 | No actionWithin configured target |
| free headphones sample | 38 | $31.00 | 0 | $0.00 | — | 0.00 | Review as negative38 clicks, no attributed sales |
| bluetooth earbuds case | 27 | $19.44 | 1 | $14.99 | 129.7% | 0.77 | Review bidACoS far above break-even |
| sport earbuds with ear hooks | 9 | $6.30 | 0 | $0.00 | — | 0.00 | Collect more dataBelow 10-click minimum |
IllustrativeIllustrative product interface with synthetic search terms and values.
Account and marketplace scope stays visible.
Terra PPC is designed to keep analysis and operations logically scoped to the selected organization, authorized account, advertising profile and marketplace.
- Logical isolation
- Each customer's operations are organized under its own organization and authorized accounts.
- Scope validation
- Rules, recommendations and actions are checked against the selected context before they run.
- Authorized context
- Only accounts and profiles a customer has authorized appear in that customer's workspace.
Natural-language workflows. Deterministic controls.
Terra PPC is designed to support AI/MCP-assisted workflows without giving agents unrestricted access to underlying customer data or operational systems.
- Agents work through Terra PPC tools, not raw database tables.
- Every request is authenticated, authorized and scoped.
- Modes and guardrails apply to AI-assisted requests too.
ConceptualConceptual workflow example. No customer data is shown.
Security and data control are part of the design.
The same six principles shape the product, the website and how customer data is handled.
- Authorized access
- Account connections are designed around approved authorization mechanisms.
- Least privilege
- Users and services should access only what they require for legitimate product functionality.
- Account scoping
- Customer operations remain tied to the relevant authorized organization, account, profile and marketplace context.
- Data minimization
- Only data needed for enabled product functionality should be accessed and retained.
- Traceability
- Important automation and operational actions are designed to be recorded for review.
- Data lifecycle
- Terra PPC maintains a documented process for account-data deletion requests.
Understand what changed and why.
Every important action should be explainable. An audit record answers the questions a reviewer, a client or a teammate will ask later.
- What changed
- Why it changed
- Source
- Mode
- Before and after
- Applicable rule
- Timestamp
- Reversibility
IllustrativeIllustrative workflow example.
Quote-based pricing for Terra PPC access.
Pricing reflects the accounts, marketplaces and modules you need. There is no fixed public package list and no automatic subscription.
Terra PPC
Custom Quote
Includes, depending on agreement:
- Advertising analytics
- Controlled automation
- Search-term intelligence
- Multi-account organization
- Marketplace-level reporting
- AI/MCP workflows where enabled
- Seller-business context where enabled
- Onboarding support
Pricing factors
- 1Connected accounts
- 2Marketplace coverage
- 3Enabled product modules
- 4Expected usage
- 5Support requirements
Submitting an inquiry does not create a paid subscription.
Questions, answered plainly.
What Terra PPC is, who operates it, how Amazon access works and what it costs.
What is Terra PPC?
Terra PPC is advertising analytics and controlled automation software for Amazon sellers, brands and agencies. It is designed to organize authorized advertising data, analyze PPC performance, add selected seller-business context where authorized, and run rule-based automation in Manual, Review or Auto mode with guardrails and an audit history.
Who operates Terra PPC?
Terra PPC is a software product operated by Terra Flora Global LLC, a company based in the United States. Terra Flora Global LLC is responsible for the website, the service and the handling of data described in the Privacy Policy.
What types of Amazon workflows is Terra PPC designed for?
Advertising workflows: campaign, ad group, keyword, target and search-term analysis; bid, budget and placement workflows; recommendations; controlled automation; and advertising reporting.
Seller-business workflows, where authorized: marketplace, sales, inventory, listings, fulfillment and fees context that helps explain advertising results and profitability.
Does Terra PPC ask for my Amazon password?
No. Terra PPC does not ask customers to provide their Amazon password directly to Terra PPC. Supported Amazon account connections are designed around Amazon-provided authorization mechanisms rather than collection of Amazon account passwords.
Terra PPC also never asks for a Seller Central or advertising console password, or for a multi-factor authentication code.
What is the difference between Amazon Ads data and SP-API context?
Amazon Ads API data describes advertising: campaigns, ad groups, keywords, targets, search terms, bids, budgets, placements and performance reporting.
The Selling Partner API (SP-API) provides seller-business context, such as marketplace participation, sales, inventory, listings, fulfillment and fees information, subject to the roles Amazon approves.
Terra PPC uses authorized data only for approved functionality and applicable account context, subject to Amazon permissions and requirements. See Amazon integrations.
How does controlled automation work?
You define a rule with conditions (for example, ACoS above a configured target with at least a minimum number of clicks), an action (such as a bid adjustment) and guardrails (bid floor, bid ceiling, maximum change per cycle, cooldown).
Each evaluation checks authorization and scope first, then the guardrails, then follows the mode you chose. Important recommendations and actions are designed to be recorded in an audit history. See Automation.
What are Manual, Review and Auto modes?
Manual: you control actions directly. Automation can be inspected or simulated but does not apply operational changes.
Review: rules evaluate conditions and Terra PPC creates recommendations that a user approves or rejects before anything executes.
Auto: eligible rule actions may execute automatically within configured scope, permissions and guardrails, and are recorded for review.
What is Terra PPC AI/MCP?
Terra PPC AI/MCP is Terra PPC's own interaction layer for AI-assisted workflows. It is designed to let compatible AI clients ask questions, retrieve scoped context, prepare recommendations and — where permitted — request guarded actions through the same authentication, authorization, scope, policy and mode controls as the rest of the product. See AI & MCP.
Is Terra PPC the Amazon Ads MCP Server?
No. The Amazon Ads MCP Server is Amazon's technology. Amazon Ads has announced it as a way for AI agents to work with Amazon Ads API functionality, with availability subject to Amazon Ads eligibility, credentials, authorization and applicable terms.
Terra PPC AI/MCP is a separate product layer operated by Terra Flora Global LLC.
Does Terra PPC sell customer Amazon data?
No. Terra PPC does not sell, resell or publicly publish customer Amazon data, and does not offer it as a standalone dataset. Authorized data is used to provide the functionality the customer has enabled.
How is pricing determined?
Pricing is quote-based. It depends on connected advertising accounts, marketplace coverage, enabled modules, expected reporting and automation usage, AI/MCP functionality where enabled, and support and onboarding requirements. See Pricing.
How can I request deletion of my data?
Submit a request through the data deletion page or the contact form with the Data Deletion topic. Terra PPC may verify your authority over the account, reviews the scope of the request, and deletes or de-identifies eligible data according to applicable requirements. Limited records may be kept where required by law or for security and dispute purposes.
Is Terra PPC affiliated with Amazon?
No. Terra PPC is an independent software product operated by Terra Flora Global LLC. It is not affiliated with or endorsed by Amazon. References to Amazon describe intended platform compatibility.
Request access to Terra PPC.
Tell us which accounts and marketplaces you manage and how much control you want to delegate. We'll follow up with access details and a quote.
Terra PPC is a software product operated by Terra Flora Global LLC.
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Marketplaces, account count, and the workflows you want to control.
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