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Terra PPC
Terra PPC

Terra PPC capabilities

Everything Terra PPC is designed to do, grouped by the job it serves — from reading campaign performance to running guarded automation across accounts and marketplaces.

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Capabilities describe how Terra PPC is designed. Availability depends on authorization, approved Amazon access, marketplace support and the modules enabled for each customer.

ADS

Advertising analytics

Performance views for authorized Amazon advertising data, organized the way campaigns are actually managed.

Advertising data sources

  • Campaign reporting

    Spend, sales, ACoS, ROAS and trends for each campaign within an authorized advertising profile.

  • Ad group reporting

    Performance by ad group, so structural problems surface before they spread across a campaign.

  • Keyword and target analysis

    Bids, clicks, conversion and efficiency for keywords and product targets.

  • Search-term intelligence

    Which customer search terms convert, which only spend, and which still need more data.

  • Budget monitoring

    Budget use and pacing signals that show where campaigns are constrained.

  • Placement context

    Performance by placement, such as top of search and product pages, where Amazon reports it.

  • Performance trends

    Period-over-period views of the metrics that drive advertising decisions.

AUTO

Controlled automation

Rule-based workflows with visible conditions, a chosen mode and guardrails that every action must pass.

How controlled automation works

  • Bid workflows

    Rule-based bid increases and decreases within configured floors, ceilings and change caps.

  • Budget workflows

    Budget adjustment rules with limits on the size and frequency of changes.

  • Search-term promotion workflow

    Designed to identify converting search terms and propose adding them as keywords.

  • Negative targeting workflow

    Designed to identify spend without attributed sales and propose negatives for review.

  • Status workflow

    Pause or enable entities that meet configured conditions.

  • Placement workflow

    Placement bid-adjustment rules based on placement performance.

  • Dayparting concepts

    Time-based schedules for supported actions, subject to platform capabilities.

  • Safeguards

    Bid floors and ceilings, change caps, cooldowns, action limits and minimum data thresholds.

  • Conflict handling

    Deterministic resolution when rules propose different actions for the same entity.

PROFIT

Profitability context

Advertising efficiency read against the economics of the product, using inputs the customer controls.

  • Net-profit modeling

    Advertising results combined with customer-configured product economics to estimate profit after ad spend.

  • Break-even ACoS

    The ACoS at which advertising stops being profitable, derived from configured margins.

  • Target ACoS

    Efficiency targets per product or campaign that rules can reference.

  • Product-economics assumptions

    Unit costs and other inputs the customer configures. They do not come from Amazon.

  • Fees and business context where authorized

    Selected fees and seller-business context from the Selling Partner API, where authorized.

SCOPE

Account operations

Structure for teams and agencies that manage several authorized accounts, profiles and marketplaces.

How scope is kept

  • Multi-account organization

    Organizations, authorized accounts and advertising profiles in one structure.

  • Profile scoping

    Every view, rule and action tied to one advertising profile at a time.

  • Marketplace scoping

    Marketplace-level separation, for example between US, CA and MX profiles.

  • Operational history

    A per-account history of recommendations, approvals and changes.

MCP

AI & MCP

Natural-language interaction on top of the same authorization, scope and mode controls, where enabled.

How Terra PPC AI/MCP is controlled

  • Natural-language analysis

    Ask questions about scoped performance data in plain language.

  • Scoped context retrieval

    Assistants receive only the context a request needs, within the selected scope.

  • Agent-assisted recommendations

    Drafted recommendations enter the same review queue as rule-based ones.

  • Guardrailed action workflows

    Where permitted, action requests pass policy, mode and guardrail checks.

  • Human approval pathways

    Review mode keeps a person in the loop for AI-assisted changes.

TRUST

Trust

The controls that decide what data Terra PPC may use, who may act on it, and how it leaves the system.

Security Overview

  • Authorization

    Connections designed around Amazon-provided authorization. No Amazon passwords.

  • Least privilege

    People and services receive only the access their function requires.

  • Tenant isolation principles

    Customer operations logically scoped by organization, account, profile and marketplace.

  • Data minimization

    Only data needed for enabled functionality is accessed and retained.

  • Audit logs

    Important actions are designed to be recorded with what, why, who or which rule, and when.

  • Deletion

    A documented process for account-data deletion requests.

  • Security reporting

    A public channel for reporting vulnerabilities, suspected misuse and privacy concerns.

Request access to Terra PPC.

Tell us which accounts and marketplaces you manage and how much control you want to delegate. We'll follow up with access details and a quote.

Request AccessContact Terra PPC

Terra PPC is a software product operated by Terra Flora Global LLC.

  1. Tell us about your accounts

    Marketplaces, account count, and the workflows you want to control.

  2. We review scope

    Which modules, integrations and support your team needs.

  3. You receive a quote

    Access details and pricing, with no obligation to subscribe.