One platform for advertising intelligence and controlled operations.

Terra PPC is designed to organize authorized Amazon advertising data by account, profile and campaign structure, so performance can be read at the level decisions are made.

• Campaign, ad group, keyword, target and search-term performance
• Spend, sales, ACoS, ROAS, CPC, click-through and conversion trends
• Budget monitoring and placement context
• Break-even and target ACoS comparisons where product economics are configured

Advertising results depend on the business behind them. Where authorized through the Selling Partner API, Terra PPC is designed to use selected seller-business context — marketplace, sales, inventory, listings, fulfillment and fees information — to explain performance and profitability.

• Selected, non-PII seller-business context for enabled functionality
• Customer-configured product economics, such as unit costs, where Amazon does not provide them
• Availability subject to approved roles, authorization and marketplace support

Rules turn analysis into action without hiding the logic. Each rule has conditions, an action, guardrails and a mode. Terra PPC is designed to evaluate rules deterministically, resolve conflicts predictably and record the outcome.

• Conditions on metrics, minimum data thresholds and lookback windows
• Bid, budget, status, negative-targeting, search-term and placement workflows
• Guardrails: bid floors and ceilings, change caps, cooldowns and action limits
• Manual, Review or Auto mode, chosen per rule

Agencies and multi-brand teams work across many accounts and marketplaces. Terra PPC is designed to keep every view, rule and action attached to one organization, authorized account, advertising profile and marketplace at a time.

• Logical isolation between customer organizations
• Scope validation before a rule runs or an action is applied
• Marketplace-level reporting across profiles such as US, CA and MX

Terra PPC AI/MCP lets compatible AI clients ask questions and prepare work in natural language. It is an interaction layer on top of the same controls — not a shortcut around them.

• Authentication and authorization on every request
• Scoped context only — no unrestricted database access
• Recommendations and actions still follow Manual, Review or Auto

Terra PPC is designed to record important recommendations, automation actions and operational changes with the fields needed to explain them later: what changed, the before and after values, the rule and rationale, the source, the mode, the time and whether the change can be reversed.

IllustrativeIllustrative workflow example.

Authorized access, least privilege, account scoping, data minimization, secure transport and traceability are part of the platform design. Data that is no longer needed for enabled functionality is designed to be deleted, and customers can request deletion of their account data.