AI-assisted advertising workflows with controlled access.

Natural-language interaction can simplify complex advertising work, but authorization, scope and deterministic controls remain essential.

Request Access Ask about AI & MCP

The Amazon Ads MCP ecosystem

MCP — the Model Context Protocol — is an open way for AI clients to use tools. Amazon and Terra PPC each provide their own MCP layer for their own products. They are separate, and they are operated by different companies.

Amazon Ads MCP Server

Amazon's technology

Amazon Ads has announced an official Amazon Ads MCP Server that connects AI agents with Amazon Ads API functionality. Amazon describes it as available to eligible Amazon Ads partners with active API credentials.

Availability and use are subject to Amazon Ads eligibility, credentials, authorization and applicable terms.

Operated by Amazon. Terra PPC does not own, operate or represent it.

Terra PPC AI/MCP

Terra PPC's product layer

Terra PPC's own interface for AI-assisted workflows inside Terra PPC, designed for MCP-compatible AI clients chosen by the customer.

Designed to use approved and authorized data and actions only, through Terra PPC authentication, authorization, scope, policy and mode controls.

Operated by Terra Flora Global LLC.

Terra PPC AI/MCP is not the Amazon Ads MCP Server and is not presented as being powered by it.

Terra PPC AI/MCP architecture

An AI client never talks to data directly. It talks to Terra PPC, and Terra PPC applies the same checks it applies to a person using the product.

The order matters: identity and permission come first, scope limits what context exists, policy limits which tools can run, and the mode decides whether anything changes.

Conceptual request

“Preview what Profit Guard would change.”

AI client
MCP-compatible assistant chosen by the customer
Terra PPC MCP
Terra PPC's tool interface — not direct data access
Authentication
Who is asking: a verified user session
Authorization
What that user may do, and which account connections exist
Tenant / account / marketplace scope
Context limited to one organization, account, profile and marketplace
Approved decision context
Only the fields the requested tool needs
Policies
Which tools and action types are allowed at all
Manual / Review / Auto
The customer's configured mode decides what happens next
Guardrails
Limits, cooldowns and action caps apply to any change
Action / recommendation
A preview, a queued recommendation, or an eligible action
Audit history
Request, scope, decision and result are recorded

ConceptualConceptual architecture. It does not describe internal infrastructure.

What AI does not receive by design

The safest access is the access that was never granted. These exclusions are part of the design, not settings a request can change.

No direct unrestricted database access. AI clients call Terra PPC tools; they never query underlying tables.
No customer password. Neither Amazon passwords nor Terra PPC credentials are passed to an AI client.
No cross-tenant global context. A request only sees the selected organization, account, profile and marketplace.
No automatic bypass of authorization. Every request is authenticated and authorized like any other user action.
No unrestricted action execution. Changes follow the configured mode, policy and guardrails — or they do not happen.

Agent-assisted examples

Conceptual requests and what Terra PPC is designed to do with each. They show the pattern, not live output.

Request
“Show campaigns above configured break-even ACoS.”
Uses
Campaign performance and configured product economics in the selected scope
Returns
A list of campaigns and their gap to break-even. Nothing changes.
Read-only
Request
“Explain which recommendations are waiting for review.”
Uses
The review queue for the selected account
Returns
A summary of each recommendation with its rule, rationale and proposed value.
Read-only
Request
“Preview what Profit Guard would change.”
Uses
Rule R-02 evaluated as a simulation
Returns
Proposed bid changes with each guardrail check shown. Nothing is applied.
Preview
Request
“Summarize high-spend search terms with no attributed sales.”
Uses
Search-term metrics in the selected scope
Returns
A summary; any proposed negative keywords go to the review queue.
Recommendation → Review

ConceptualConceptual examples. No customer Amazon data is shown on this website.

Human control

AI-assisted requests follow the same Manual, Review and Auto modes as rules. The customer decides how far they may go.

How the modes work

Manual
AI-assisted requests can analyze, explain and preview. They cannot apply changes.
Review
AI-assisted requests can draft recommendations. A permitted user approves or rejects each one.
Auto
Only eligible actions that pass policy and guardrails may apply, and each one is recorded.

Amazon independence

Terra PPC is an independent software product operated by Terra Flora Global LLC. It is not affiliated with or endorsed by Amazon. The Amazon Ads MCP Server, the Amazon Ads API and the Selling Partner API are Amazon technologies; references to them describe compatibility and ecosystem context only.

MCPModel Context Protocol — an open protocol for connecting AI clients to tools.

Request access to Terra PPC.

Tell us which accounts and marketplaces you manage and how much control you want to delegate. We'll follow up with access details and a quote.

Request Access Contact Terra PPC

Terra PPC is a software product operated by Terra Flora Global LLC.

Tell us about your accounts
Marketplaces, account count, and the workflows you want to control.
We review scope
Which modules, integrations and support your team needs.
You receive a quote
Access details and pricing, with no obligation to subscribe.