Frequently asked questions

Terra PPC is advertising analytics and controlled automation software for Amazon sellers, brands and agencies. It is designed to organize authorized advertising data, analyze PPC performance, add selected seller-business context where authorized, and run rule-based automation in Manual, Review or Auto mode with guardrails and an audit history.

Terra PPC is a software product operated by Terra Flora Global LLC, a company based in the United States. Terra Flora Global LLC is responsible for the website, the service and the handling of data described in the Privacy Policy.

Amazon sellers, Amazon brands, in-house advertising teams, and agencies that manage advertising for client accounts they are authorized to access.

Advertising workflows: campaign, ad group, keyword, target and search-term analysis; bid, budget and placement workflows; recommendations; controlled automation; and advertising reporting.

Seller-business workflows, where authorized: marketplace, sales, inventory, listings, fulfillment and fees context that helps explain advertising results and profitability.

Not through self-serve sign-up. Access is arranged through a request and a quote. Submitting an inquiry through the contact form does not create an account or a paid subscription.

No. Terra PPC does not ask customers to provide their Amazon password directly to Terra PPC. Supported Amazon account connections are designed around Amazon-provided authorization mechanisms rather than collection of Amazon account passwords.

Terra PPC also never asks for a Seller Central or advertising console password, or for a multi-factor authentication code.

Amazon Ads API data describes advertising: campaigns, ad groups, keywords, targets, search terms, bids, budgets, placements and performance reporting.

The Selling Partner API (SP-API) provides seller-business context, such as marketplace participation, sales, inventory, listings, fulfillment and fees information, subject to the roles Amazon approves.

Terra PPC uses authorized data only for approved functionality and applicable account context, subject to Amazon permissions and requirements. See Amazon integrations.

No. Terra PPC is an independent software product operated by Terra Flora Global LLC. It is not affiliated with or endorsed by Amazon. References to Amazon describe intended platform compatibility.

Terra PPC is designed for authorized Amazon advertising and seller workflows. Use of the Amazon Ads API and the Selling Partner API is subject to Amazon's review and approval, active credentials and each customer's authorization.

This website describes how those connections are designed. It does not state that any specific Amazon approval has been granted.

Terra PPC is designed around minimum necessary, non-PII seller-business context. It is not designed to use buyer names, addresses, email addresses or phone numbers, and its current functionality does not call for Amazon roles that provide buyer personally identifiable information.

Yes. Authorization can be revoked through the applicable Amazon account settings. You can also ask Terra PPC to disconnect an account and delete associated data through the data deletion process.

You define a rule with conditions (for example, ACoS above a configured target with at least a minimum number of clicks), an action (such as a bid adjustment) and guardrails (bid floor, bid ceiling, maximum change per cycle, cooldown).

Each evaluation checks authorization and scope first, then the guardrails, then follows the mode you chose. Important recommendations and actions are designed to be recorded in an audit history. See Automation.

Manual: you control actions directly. Automation can be inspected or simulated but does not apply operational changes.

Review: rules evaluate conditions and Terra PPC creates recommendations that a user approves or rejects before anything executes.

Auto: eligible rule actions may execute automatically within configured scope, permissions and guardrails, and are recorded for review.

No mode bypasses account authorization, scope, guardrails, permissions or audit logging. Terra PPC is designed so that an action outside the configured limits is not executed — it is blocked or routed to review instead.

Terra PPC is designed to resolve conflicts deterministically. When rules propose different actions for the same entity in the same cycle, the configured rule priority applies, the more conservative outcome is preferred, and unresolved conflicts are routed to review. The outcome and its reason are recorded.

Terra PPC AI/MCP is Terra PPC's own interaction layer for AI-assisted workflows. It is designed to let compatible AI clients ask questions, retrieve scoped context, prepare recommendations and — where permitted — request guarded actions through the same authentication, authorization, scope, policy and mode controls as the rest of the product. See AI & MCP.

No. The Amazon Ads MCP Server is Amazon's technology. Amazon Ads has announced it as a way for AI agents to work with Amazon Ads API functionality, with availability subject to Amazon Ads eligibility, credentials, authorization and applicable terms.

Terra PPC AI/MCP is a separate product layer operated by Terra Flora Global LLC.

No. By design, AI clients do not receive unrestricted database access, customer passwords or cross-customer context. They receive scoped context for the selected organization, account, profile and marketplace, and any action request still passes policy, mode and guardrail checks.

Only within the mode and permissions you configure. In Manual and Review modes, AI-assisted requests produce previews or recommendations. In Auto mode, only eligible actions within guardrails can execute. AI-assisted workflows do not bypass automation modes, permissions or safeguards.

Terra PPC is designed around authorized access, least privilege, account scoping, data minimization, secure transport and traceability. Amazon-related data is used only for authorized product functionality, is accessed on a need-to-know basis, and is not published or sold. See the Security Overview.

No. Terra PPC does not sell, resell or publicly publish customer Amazon data, and does not offer it as a standalone dataset. Authorized data is used to provide the functionality the customer has enabled.

Use the security reporting page. Describe the issue, the affected URL or function, safe reproduction details and the potential impact. Please do not access other customers' data, run destructive tests or disrupt the service.

Terra PPC does not currently hold or claim third-party security certifications. Its security approach is described as design principles and controls on the Security Overview. Certifications will be listed only once they exist and can be verified.

Submit a request through the data deletion page or the contact form with the Data Deletion topic. Terra PPC may verify your authority over the account, reviews the scope of the request, and deletes or de-identifies eligible data according to applicable requirements. Limited records may be kept where required by law or for security and dispute purposes.

No. The Terra PPC public website does not use analytics cookies, advertising pixels or third-party trackers. The Privacy Policy explains the technical information our hosting provider processes to deliver and protect the site.

It is delivered to Terra PPC by email so we can respond. It is used to answer your inquiry and manage any resulting business relationship — not for advertising — and it is kept only as long as needed for those purposes.

Pricing is quote-based. It depends on connected advertising accounts, marketplace coverage, enabled modules, expected reporting and automation usage, AI/MCP functionality where enabled, and support and onboarding requirements. See Pricing.

No. Terra PPC software pricing is separate from advertising spend and any applicable third-party or platform charges. Advertising costs are billed by Amazon under your advertising account.

No. Requesting access or a quote costs nothing and does not create a paid subscription.